In 2012 a group of professionals with over fifteen years experience and different professional trajectories put all our energy into building a common project that was driven, above all, by the aspiration of bringing hope within a context that appeared to be filled with confusion and pessimism. Our field of action is the land, and our chief objective is to reconnect people with it.
Inspired in Ithaca by Cavafy, the poet from Alexandria, we consider the Greek voice ‘ηδονικά’ —‘hedonic,’ ‘pleasing,’ ‘stimulating’—a good port from which to set out on our journey. This is what marked the birth of Idonika, our deep love of the city and its memory; an exciting place filled with encounters and endless possibilities for rewriting our history.
As a team and with the help of the Global Market Business Advisers Group to which we belong, we provide our customers with advice on issues of Strategy, Communication and Tourism. In other words, we accompany them in the process of creating a solid identity by turning back to their roots, helping them tell their story and make it accessible so that it may grow, develop and embark on a journey as long as can be imagined. And so we confront each project as if it were our first, and spend much of our time thinking, working out the right formula, composing an accurate picture and weaving a reliable network of collaborators who can infuse their enthusiasm into this new story.
Beatriz Ballesteros read Chemical Engineering at Madrid’s Universidad Complutense. In 2001 she joined Arthur Andersen Business Consulting and in 2005 became manager of telecommunications, media and energy at Deloitte. In 2007 she transferred to Madrid Visitors & Convention Bureau, first as a strategy director and then as managing director, where she worked hard designing campaigns to invigorate tourism.
In 2012 she was appointed director of international strategy and entrepreneurial participation at Madrid City Council, where she was involved in the Annual Sponsorship Plan. In 2013 she joined the Global Market Business Advisers Group as a founding associate of Idonika.
Pablo Bautista graduated as an Industrial Engineer at ICAI and in 1997 joined the unit dedicated to telecommunications and media at Arthur Andersen Business Consulting. In 2006 he joined Madrid Visitors & Convention Bureau where he directed the advertising campaigns promoting the city, first as managing director and then as chief executive officer. He also created the multimedia platform esMADRID, and organised, with Madrid Fusion, the first three Gastrofestival events.
In 2012 he entered the firm Global Market Business Advisers Group, from which he founded Idonika. Since 2012 he occupies the position of coordinator at Mula and its associated annual event, Mulafest. His career has been linked to other interests, particularly film and the theatre, for which he has written and produced works.
Mariana es Licenciada en Comunicación Audiovisual por la Universidad Carlos III de Madrid y ha cursado diversos programas de especialización en arte y fotografía en las escuelas Ultravioleta y Blank Paper de Madrid. Desde 2013, Mariana ha trabajado en proyectos del sector público y privado en la elaboración de contenidos creativos redaccionales, fotográficos y audiovisuales; gestión y coordinación de contenidos web y mantenimiento de plataformas online; análisis y propuesta de identidad visual y estrategia para RRSS; creación de campañas de marketing con segmentación, monitorización y análisis de resultados; y dinamización de comunidades.
Formado en la Universidad Autónoma de Madrid como Licenciado en Derecho, en ICADE en el Master en Práctica Jurídica y Master en Inversiones Financieras e inmobiliarias, así como en el CEF en el Master en Asesoramiento Fiscal y Curso de Perfeccionamiento Profesional para Controller, Javier lleva desde 1993 desempeñando funciones vinculadas a los asuntos jurídicos, financieros y administrativos en distintos sectores. Además de administrador mancomunado de Idonika, es el responsable de coordinar toda la actividad diaria a nivel administrativo, laboral, contable y presupuestario
PDD por el IESE, MBA por el Instituto de Empresa y licenciado en Derecho por la Universidad Complutense de Madrid, Enrique comenzó su carrera profesional en el año 2000. Desde entonces ha acumulado una amplia experiencia en el ámbito privado y público desempeñando tareas de gestión, consultoría estratégica, desarrollo comercial, captación y activación de patrocinios, marketing, eventos y búsqueda de financiación en diferentes sectores como el deporte, turismo, franquicias, comercio o formación. En Idonika lidera el área de desarrollo de negocio, a través de la identificación de oportunidades, el diseño y activación de proyectos de patrocinio y redes de colaboración y la participación en la ejecución de proyectos.
Paloma Jiménez graduated in Business Direction and Administration at the Universidad Complutense in Madrid, and in 1998 embarked on her professional career at Arthur Andersen Business Consulting, first at the company’s New York offices and subsequently in Madrid. In 2002 she joined Telefónica Móviles España, and in 2006 moved to Madrid City Tourism Administration, where she is in charge of the multimedia platform esMADRID.
In 2007 she worked as executive producer at López-Li Films and in 2009 joined the Madrid Ciudad Global 2010 Foundation, set up to organise the city’s participation in Better City—Better Life at the Shanghai Exposition Universelle. In 2012 she joined the Idonika team.
Formada en Elisava Escuela Universitaria de Diseño e Ingeniería de Barcelona. María inició su carrera en 2011 y cuenta con una sólida experiencia en una gran variedad de sectores, proyectos y clientes desempeñando funciones de diseño y ejecución de proyectos gráficos, creación de ilustración, creación de ideas, acompañamiento de proyectos y gestión de producción creativa. Además, es profesora en varias universidades de diseño.
Desde que comenzara su carrera profesional en 1998, Javier ha acumulado una amplia y dilatada experiencia en puestos directivos del área comercial del Grupo Telefónica y posteriormente como socio fundador del Grupo de Consultoría Global Market Business Adviser. En Idonika desempaña funciones estratégicas, de representación institucional y desarrollo de negocio.
After studying Audiovisual Communication at Universidad Católica Andres Bello in Caracas, his hometown, Gregory Martínez moved to Madrid. In the Spanish capital he furthered his training at IES La Arboleda, where he qualified as a Higher Technician in Audiovisuals and Spectacles, and at the School of Photography and Image Centre, where he specialised in digital photography.
He has written and directed the short films Papá no se enfadó (2014) and Paso de cebra (2014), and the play Me quedo en este lado (2012). He has been the head of the photographic edition at Mulafest in 2013 and 2014.
After reading Communication Sciences at the Universidad del Nuevo Mundo in Mexico City, Enio Mejía 1998 he moved to Madrid to continue his training at the Juan Carlos Corazza International Actors’ Studio. Since then his professional career has been linked to the worlds of film and theatre.
In 2006 he wrote and directed WC, the first entirely digital Spanish production. His stage productions include Pin, pan… toda la vida (2011) and Cuando una puerta se abre (2014), both of which he directed, and Red Light Winter (2013), for which he was assistant director. In 2012 he assumed responsibility for the drama section at Mulafest and in 2013 of the audiovisual section. That same year he began to collaborate with A6 Cinema as casting director.
Periodista licenciado con un Máster en Marketing Digital y Community Management en IEBS, David tiene una amplia experiencia cubriendo eventos para más de 300 instituciones, marcas y espacios vinculados al ocio y la cultura. En Idonika se encarga de diseñar y poner en en marcha estrategias en redes sociales, así como redactar contenidos orientados a SEO y a las últimas tendencias en marketing digital, con el objetivo de que la comunicación de nuestros clientes se convierta en visitas, leads y ventas.
Cristina cursó sus estudios de diseño en LCI Escuela Superior de Diseño de Barcelona, y cuenta con una amplia experiencia trabajando para clientes locales e internacionales como el Ayuntamiento de Barcelona, Carner, Vienna Art Week, etc. Dentro del equipo de Idonika, se encarga del diseño y ejecución de proyectos gráficos, branding, creación de ideas, acompañamiento de proyectos, elaboración de propuestas, investigación de referencias y competidores, gestión de producción creativa. Además, es Co-Profesora en la LCI Escuela Superior de Diseño de Barcelona.
After graduating in Journalism and Audiovisual Communication at the Madrid’s Universidad Complutense, Ángel Pardo set out on his professional career in the world of motors, another of his passions. Thus, in 2007 he joined the editorial office of Car magazine, where he would eventually become head of the section entitled ‘Car News.’ From 2008 to 2010 he was editor and writer of Más Que Coches television programme on Spanish channel Telecinco.
After a stint as editor of Marca Motor on Marca TV and as editor-in-chief of Centímetros Cúbicos on Antena 3, he joined Idonika at the end of 2014.
Lola Sanz graduated in Advertising and Public Relations at the Universidad de Málaga and obtained a Master in Arts of Audiovisual Communication from the Universidad CEU de San Pablo in Madrid. Between 2006 and 2009 she worked for d6 advertising agency in Madrid. In 2010 she joined the contents department at El Mundo Televisión as format creator and in 2011 was appointed social media analyst at Coma Communication Manager.
After working at The Market Room, in 2012 she joined Global Market Business Advisers Group. That same year she coordinated the areas of music and production at Mulafest, and in 2013 worked once again as production coordinator at the event.
