Madrid Wine Routes is an initiative derived from the expansive Golden Age that the wine territory of the region of Madrid has been experiencing since November 1990, and which led to the official recognition of the Wines of Madrid Designation of Origin, dedicated to developing the region’s wines and the surroundings that make them possible.

At Idonika we are defining its strategic guidelines and business plan. In collaboration with the Wines of Madrid Designation of Origin Regulating Council, we have designed its visual identity and the contents included in its associated digital platform, madridrutasdelvino.es. Illustrations and maps, and a huge bank of photographic images accompany updated information on varieties, wines, cellars and places, thanks to which we have been able to draw up six historical routes that reveal the best kept secrets of Madrid’s wines.