Shopping Bus Ifema Plus Gets Going

Ifema, Madrid

21.10.2013, 12:00

In order to invigorate so-called business tourism, the Ifema Plus programme launches the Shopping Bus that offers exhibitors and visitors a coach that will take them to Madrid’s main shopping areas during the fair’s opening times. The initiative, set up in collaboration with Madrid Shopping Tour and sponsored by the Comunidad de Madrid and Innova Tax Free, forms a part of the public administrations’ global strategy to strengthen and indeed enhance the city’s position as a top shopping destination, both for national and international customers.