Ifema Plus: An Example of Sound Business Practice

A study carried out by the Forum of Businesses for Madrid mentions Ifema Plus as an example of sound business practice.


The study entitled Buenas prácticas empresariales para la proyección internacional de Madrid is an initiative of the Foro de Empresas por Madrid intended to present the city of Madrid focusing on the sound business practices of its companies. All the relevant firms in Madrid’s economic world that contribute to the well-being of its citizens and to the international projection of the city itself have taken part in the survey.

In the section entitled ‘Customers,’ precisely because it is the core of the abovementioned projects and organisations, the Ifema Plus incentive programme stands out for promoting the city’s most important spaces, extending visitors’ average stay and encouraging companions to escort the professionals attending the fairs.

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