A New Madrid Food Brand Is Born

The new Madrid food brand is called ‘M Producto Certificado.’

27.09.2014

The Comunidad de Madrid has created a new guaranteed brand to certify and distinguish Madrid foodstuffs on the market, ensuring a distinct quality of specific food and agriculture produce made and transformed in the region. The objectives of the initiative are the recognition of the value of farming and industry for the food sector in the region of Madrid, boosting the prestige of their products and making them easier to identify by consumers.

For the time being, its graphic image is a logotype directly inspired by Madrid’s cultural heritage, in which references to the Enlightenment and particularly to the reign of Charles III of Spain—popularly known as ‘the best mayor of Madrid,’ are designed in Ibarra Real typeface, created in 1780 for the most renowned edition of El Quijote, shaped as a grid measuring three by three that evokes the perfect square made up of nine tiles in Madrid’s street signs.

Related News

17.05.2015
El Molar, a new sub-area for the Wines of Madrid Designation of Origin

The Wines of Madrid Designation of Origin adds a new sub-area of production to its three existing areas.

07.01.2015
The 25th Anniversary of the Wines of Madrid Designation of Origin

The Wines of Madrid Designation of Origin starts the year by celebrating its growth, its new additions and its twenty-fifth anniversary.

11.09.2014
The Wine of Madrid Has Four New Varieties and a New Township

The Wines of Madrid D.O. has four new varieties and the town of Nuevo Baztán.

05.08.2014
Madrid Begins its Wine Harvest

Como cada año, la variedad preferente Albillo Real inaugura la temporada.

07.02.2014
New Recognition for Madrid’s Wines

Grenaches du Monde awards its Gold Medal to Libro Siete~Las Luces 2007 wine.