World Heritage Cities and the Fundación Colección Thyssen-Bornemisza Sign an Agreement

A collaboration agreement for the joint promotion of their cultural offer.

Javier Bello, Mayor of Alcalá de Henares and current president of Ciudades Patrimonio de la Humanidad de España, and Evelio Acevedo, managing director of the Fundación Colección Thyssen-Bornemisza, sign a collaboration for the joint promotion of their cultural offer. Both organisations accept carrying out joint promotional activities, particularly those that may prove exceptionally stimulating for the tourist sector.

This collaborative framework will materialise in a plan of action that will include several communication campaigns, the exchange of channels and broadcasting platforms such as social networks, and direct and viral merchandising. Similarly, the collaboration will extend to the organisation of familiarisation journeys for the press and for travels agents and tour operators, joint commercialisation of cultural products at presentations, fairs and seminars, and last but not least, programmes open to the participation of other organisations and bodies, public and private, to promote activities of mutual interest.