Priceless Madrid Is Born

The new platform enables locals and visitors alike to get to know the city through unique experiences.


As from today, residents and visitors to Madrid will be able to get to know Madrid from a totally different perspective. The new platform in which MasterCard holders will be able to register will grant them privileged access to the best leisure offers in terms of ‘City’—or all that related to culture, ‘Gastronomy,’ ‘Sport,’ ‘Commerce,’ ‘Spectacle’ and ‘Journey’.

Madrid thus joins the group of twenty-three capitals in Priceless Cities, the global programme launched two years ago by MasterCard. The objective is to present new and unique ways of experiencing the city through private visits to museums, gastronomic moments with great chefs, sports activities with top sportsmen and special evenings at the theatre and the opera. For this special launch, Priceless Madrid joins the latest Madrid venue, Microteatro por dinero, with an exclusive programme that for two weeks will feature the city of its founding.

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