David Delfín and Yo Dona, Ambassadors of Priceless Passport

The new MasterCard programme intends to revitalise trade at Christmas time.


Priceless Passport is a MarterCard initiative set up in collaboration with shopkeepers’ associations in the Salamanca neighbourhood, Jorge Juan area and Recoletos area, as well as Corporate Textile and Complements Association—ACOTEX, and the Madrid Confederation of Specialised Trade—COCEM. The ambassadors of the programme are designer David Delfín and Yo Dona magazine,  dedicated to revitalise local trade at Christmas time.

The campaign, that will take place in the Salamanca neighbourhood and the areas of Jorge Juán and Recoletos between 13 and 27 December, doesn’t only include discounts and raffles but also gifts, such as prepaid MasterCards worth up to € 5000 or the exclusive Shopping Bag by David Delfín, and unique experiences such as purchases with a personal shopper.

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