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Priceless Madrid
Madrid, Spain
After the success of the Priceless campaign, MasterCard has decided to translate the slogan ‘There are things that money can’t buy’ into real experiences. To do so it has launched Priceless Cities, a global programme that offers its cardholders new ways of living and getting to know their cities, Madrid among them.
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Sofía in the Nordic Countries
Stockholm, Sweden
‘Hello, my name is Sofía and I’m a Spanish student. I’ve decided to set out on a trip to northern Europe as part of an exchange programme in which I’ll share my great passion for science with other students and teachers from northern countries. In order to explain my experience, I’ve started to write a blog.’
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Peru Gastronomy
Madrid, Spain
Thanks to its gastronomy, Peru has become one of the most important tourist destinations in the world. To promote Peru in Spain we have designed a strategy of alliances that form the basis of a series of communication actions and experiences at the heart of which lies Peruvian’s culinary culture.
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Rebranding Mulafest
Spain
Madrid’s urban trends festival was held for the fourth time; the speed with which the event has evolved, and the emergence of new and increasingly representative creative expressions and groups imposed a reformulation of the Mulafest brand capable of attending to all its protagonists. And so we devised a reformulation.
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Madrid Food
Madrid, Spain
The recovery of Madrid’s farming sector led to the creation of a guarantee brand that would promote the communication of its product, and of the human fabric that supported it. Following our own method, we could read the history and interpret the customs for shaping its identity.
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Madrid Wine Routes
Madrid, Spain
The expansive splendour of Madrid’s wines has given rise to the creation of the Madrid Wine Routes, an initiative devoted to promote the values of the region’s wine-making wealth and respond to increasing demands. We tackled the task globally, designing its new identity, architecturing contents and drawing up the strategic plan.
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Short Films for the Environment
Madrid, Spain
The Comunidad de Madrid and the region’s School of Cinematography and Audiovisuals—ECAM, decided to join forces to produce three short films that would stress the importance of environmental protection. Our task was to design the strategy of this collaboration and to tell its story.