Sofía in the Nordic Countries

Stockholm, Sweden

Client Embassy of Spain in Sweden

Sector Education, Research

Date 2015–2016


The Spanish Ministry of Foreign Affairs and Cooperation, through the Spanish Embassy in Sweden, was seeking to promote the scientific research and technological innovation developed by public institutions and private organisations in Spain on a worldwide scale, in order to stimulate the transfer of knowledge to other cultures.

At Idonika we have worked on creating a character to match the desired profile of foreign young researchers and science and technology lovers in search of new opportunities. Voilà Sofía—a student who set out on a journey to northern countries as a part of a university exchange programme. Through Erik’s sketches, that gave visual form to the character and to the stories of her different experiences, we composed a logbook that would publicise our research and the professional sectors nourishing Spain’s innovative trajectory beyond our frontiers.