Alcázar de los Reyes Cristianos, Córdoba, Spain
After just two years of InturTech the event has become a reference point for professionals in the tourism sector. So-called ‘experiential tourism’ is the theme of the second event, held in Cordoba, at which the different views of this new form of tourism held by cities in the twenty-first century are discussed during two days. The programme includes the open debate under the title ‘X-Ray of the Brand of Spain,’ with guest speakers Manuel Estrada—designer, Iñaki Gaztelumendi—author of the Plan for Invigorating Tourism in Spain’s Network of High-Speed Rail Cities, Luis Martín Izquierdo—manager of Ernst&Young, Raúl Peralba, president of Positioning Systems, and Paco Morals—Chef. The round table is chaired by Pablo Bautista, our representative at the event.